Released on = September 5, 2006, 2:17 am

Press Release Author = Anil Kumar Singh

Industry = Management

Press Release Summary = Interactive Avenues created a landmark for online
advertising in India with the initiation of the 30 Second TV commercials on the
Internet for some of its clients. The TV Spot on a web-page is enabled to let the
viewers operate all the traditional functions associated with video.

Press Release Body = Mumbai, Tuesday, September 05, 2006: Interactive Avenues
created a watershed event for advertising in India with the

initiation of the 30 Second TV commercials for Worldspace, General Motors and HDFC
Standard Life, on the Internet in India, thus melting the boundaries between
traditional and new media.


Says, Ratish Nair, CEO, Interactive Avenues "As an agency, we strive to stay on the
forefront of technology and utilizing

the online video platform for our clients has been a great experience. Video ads,
while still a nascent segment, is growing faster than any other aspect of online
marketing as per a recent report by eMarketer. eMarketer predicts that by the end of
the decade, advertisers will spend around $2 billion on video ads online."


"We saw the Google click-to-play platform as a great way for our clients to deliver
a rich immersive experience to their

target audience. Implementing campaigns for three different product categories with
multiple targeting parameters has been a challenging experience. The metrics that we
are using to measure effectiveness include Video Playback Rate, Click Thru Rates and
Time Spent Interacting with the video," adds Rahul Marwaha, Head of Search at
Interactive Avenues.


The TV Spot on a web page is a static image, which can be initiated by a click on
the play button and operates like a traditional video with fast forward, pause and
replay. The user can choose to activate it, thus it's non-intrusive and further the
user can click through the ad to go to the advertisers' website.


The Worldspace, HDFC Standard Life and General Motors SRV video ads are visible to
visitors from India on relevant niche content websites like Agencyfaqs.com,
Mouthshut.com, Moneycontrol.com, Modifiedcars, Conceptcarz and Ultimatecarpage.

Samples of the video ad executions can be viewed on interactiveavenues.com


Launched on April 3, 2006, Interactive Avenues has offices in Mumbai, New Delhi &
Bangalore. It boasts of a team of 45 specialists with an unmatched passion for the
medium.


Interactive Avenues has focused domain expertise in Digital Branding, Prospect
Generation, Search Marketing and Website Development. The team also boasts of skills
in the Mobile Marketing Space, going beyond basic SMS based marketing campaigns.


Interactive Avenues' clients include: Travelguru, HDFC Standard Life, General
Motors, Futurebazaar, NIIT, Worldspace,Cadbury, Mobissimo, CIOL, ICICI Bank, ICICI
Direct, ITC Foods, IDBI Capital andndiaresortsurvey and Tata Indicom amongst others.



Shantanu Sirohi
Vice President
Strategy & Planning
Interactive Avenues Marketing Solutions Pvt. Ltd.
103, Uma Shikhar Building, Plot 541, 13th Road, Khar (west)
Mumbai- 400052 +912224699100
shantanu@interactiveavenues.com

Web Site = http://www.interactiveavenues.com

Contact Details = Interactive Avenues Marketing Solutions Pvt. Ltd.
103, Uma Shikhar Building, Plot 541, 13th Road, Khar (west)
Mumbai- 400052 +912224699100
shantanu@interactiveavenues.com